Absolut / 3kta

27 Reactive Installations by 3ktq for 300 Abslut Vodka parties promoted by G2
Our client G2 Madrid, organized a set of events that aim to promote the Absolut Vodka brand, those events take place in different discotheques, bars, pubs and other similar places in the Spanish country. For these purpose, we Designed and Programmed a reactive system that uses a laser pointer and video tracking technology. This system allowed users to: choose images from a image bank, to draw over the chosen image, automatically the system records in the hard disk of a computer the resulting image.

Design, direction, software and hardware by André Rangel.

Using the laser installation, Madrid, May 2008

The laser installation showing the navigable menu.

Hardware
We Designed a custom metal box to accomodate all necessary devices to run each one of this installations. This 27 metal boxes are modular for easier transport.

"Exploded" 3D Model of the box showing all metal pieces of the structure.

3D Model of the box with the placement of camera, computer, mirror and video projector.

The "stuffing" of one from the 27 installations.

We Redesigned the "laser can" using more resistent plastic tubes and newer electronic components. The cans were assembled by Henrique and Pedro; the electronic wiring was made by Engenier Castro Freitas and the Final assembling by 3kta.

Inside the laser can detail of the triger and the PCB.

Some of the 27 cans fully assembled at 3kta studios.

Software
Custom software was Designed and Programmed by 3kta to suite the system and client needs. We used the graphical programming environement Max/MSP and some of the brilliant Jitter objects. We also Designed a custom GUI for a easier set up and callibration of the system.

The custom designed GUI to control the software to callibrate the system.

How To
In order to assure the correct setup of all the 27 installations we designed a user manual and a workshop that was lectured to the persons that were responsable for the installations during the 300 summer parties.

Two sample pages from the user manual.

We Designed and taught a workshop to the marketing team responsable to distribute and set up all the 27 installations during the 300 parties. This workshop was focused on how to set up the hardware and the custom software.

Explaining the graphic user inteface during the workshop.

Demonstrating hardware connections.

Application designed and programed by 3kta using Max/Msp and Jitter,
Design and Art Direction by André Rangel and Anne-Kathrin Siegel.
Production by 3kta.
3D Modelling by Anne-Kathrin Siegel.